Services
What Independent Windsor does
I offer a bespoke service, tailored to your business. This can include:
- Marketing strategy – every business needs one
- Brand strategy – including brand guidelines and tone of voice document
- Copywriting – complicated stories told simply
- Retail audits – online or offline, with practical recommendations
- Training and mentoring - for marketing teams and guest lectures
- Sustainability, environmental and ethical strategy - guiding businesses to align marketing with values
- Managing photoshoots and creative projects - from TV commercials to still photography in local markets, with budget and compliance oversight
- Paid media advice - ensuring campaigns meet regulations and reach the right audience
- Sponsorship consultancy - activating partnerships and leveraging investment effectively
How it works
An initial conversation is free (or the price of a coffee and cake if you’re local). Once we agree there’s scope for a project, I’ll write a proposal. It sets out what I can do, the information I need, and how long it should take.
Often, I’ll suggest an introductory project based on my day rate. If you’re happy with the results, we can move on to a larger project, secured by an agreed fee or retainer.
Some clients choose a one-day brand review. I’ll cover as much of your business as possible and provide a clear report with practical recommendations. These may be actions you can take in-house or tasks I can help implement.
Reviews can focus on a specific problem you’d like addressed, or an unbiased “customer’s eye view” of your business. Many clients are surprised by the insights these reveal.
For smaller local businesses, especially ones that benefit the community, I discount my day rate or will work in smaller day parts. I’m even open to barter – especially if you offer services that I require.
What do you need a consultant for?
There are many marketing consultants to choose from. It’s important to pick one whose experience matches your needs.
My background is in strategic brand and product marketing. I’ve worked in advertising and partnership, learning from some of the sharpest agencies in the business (including the iconic McCann-Erickson).
Key areas of expertise include:
- Consumer motivation and planning – the all-important “thinking” bit
- Paid media – strategy and practical execution
- Storytelling – communicating complex product messages clearly
- Retail marketing – experience with John Lewis, Rough Trade, Boots, Currys, Richer Sounds and independent retailers, both online and offline
If you’re looking for a ground-up review of your marketing strategy, possibly including a retail operation review, let’s talk.