independent
WINDSOR
I'm David Bonney,
Marketing, Branding
& Media Consultant
Why Independent Windsor?
I help to solve specific marketing challenges, for clients in the UK and internationally. I’m also keen to share my wider experience with SMEs in London, the Thames Valley, and along the south coast.
As a marketing consultant, I draw on decades of experience – which I keep fresh by working with new clients and gaining wider perspectives that could help your organisation too.
The first step is to understand your business and its goals. We’ll discuss what marketing challenges you face, then work out what you could do better to overcome them.
Perhaps it’s just help rephrasing the content on your website. Maybe a one-day ‘customer first’ audit of your operation will set you in the right direction.
Alternatively, a retainer agreement that effectively makes me your ‘plug-in marketing director’ might be what’s needed.
I do the thinking, planning and writing. I can work with internal teams or existing partners, but if you’ve neither then I’ve a black book full of trusted experts who can help.
Do you see yourself here?
Typically, my clients need help with;
Multinationals
Specific expertise in consumer tech, to target Europe and UK consumers
British Companies
Cross sector advertising compliance and sponsorship management
SMEs (B2C)
Specialists in AV, photographic, music, retail, bikes and beer
SMEs (B2B)
Specialist marketing services, including arts or sports rights holders
Universities
Also colleges, and in-house business team marketing training
Not-For-Profits
Sustainability start-ups, charities, and community groups
Of course, there’s no such thing as a typical client. Here’s a selection of mine.
What do you need help with?
If you saw yourself above, then maybe I can help. Chances are, I’ve worked on similar challenges during my career, so a simple solution to a big issue might be in easy reach.
Multinationals
- Launching an innovative product in Britain and Europe? I can help you understand local consumers and present the product clearly with my copywriting (honed by years of working on consumer tech and tough UK advertising compliance)
- Start-ups from Asia, or European brands who cut back too much, and want to target UK consumers more effectively
British Companies
- Anyone seeking a ‘customer first’ approach, perhaps to overcome an ageing customer base or because they’re simply not buying anymore
- Want to make bold product claims, but keep running into hurdles
- Reduced budget, looking to more effectively use ‘traditional’ media to target your consumers
- Management of brand sponsorship, to make the most of your investment
SMEs (B2C)
- Inexperienced marketing team? I can mentor who you’ve got and develop them. I’ll work with you, until they’re ready – as a ‘plug-in marketing director’, a few days a week for as long as you need
- Need to move beyond social media and AdWords? I can help you navigate paid media, from bus stops to radio commercials and beyond
- Slow sales? I’ll survey your operation, with a ‘customer first’ audit. If your website needs a rewrite, I’ll take care of it
- Need help on photo shoots? I work with some talented photographers, or can help you work better with yours – as I speak their language
- Want to rationalise your brand or product offering? I’ve managed plenty of these projects
SMEs (B2B)
- Need a sponsor for an arts or sports project? I can help you identify prospects, and understand what commercial partners need to know
- Has the Advertising Standards Agency (ASA) been in touch over claims made by a client? I can help present their case, and how to avoid running into future issues
- Want a ‘client’s eye view’ before a big pitch presentation? As a former corporate client, I know what they’re looking for
Universities
- Need an experienced brand marketer to share real life stories with your students, or someone to feedback on their projects? I’m here to help
- The same skills have helped young in-house marketing teams too
Not-For-Profits
- Need a Non-Executive Director with bags of experience in marketing?
- Or an experienced independently minded Trustee for your charity
- Are you an organisation that shares a desire to create a more sustainable world?
Why Independent Windsor?
You’ll deal directly with the owner: me. My experience in marketing, and life, will be at your disposal. Over the years I’ve learned:
- Get the thinking right first – then the rest is easy
- Attention to detail – everything needs to match, and work, to impress consumers. If your comms are spot-on, they’ll assume your products are too
- Honesty – if something needs doing, I’ll tell you
- Do only what’s necessary – I aim to be in and out quickly
- Marketing should help sales – it isn’t art, you’ll find that in a gallery
- A loyal ally – who promotes and supports your business