independent
WINDSOR
I'm David Bonney,
Marketing, Branding, Sponsorship,
& Media Consultant
Why Independent Windsor?
I help solve specific marketing challenges for clients in the UK and internationally. I’m keen to share my experience with SMEs in London, the Thames Valley, and along the south coast.
As a marketing consultant, I draw on decades of experience. This is kept fresh by working with new clients and gaining broader perspectives.
The first step is understanding your goals. We’ll discuss the marketing challenges you’re facing, then focus on what we can do to overcome them.
That might be reworking your website content, a one-day customer-first audit, or a retainer that effectively makes me your plug-in marketing director.
I handle the thinking, planning and writing, working with your internal teams or existing partners. If you don’t have either, then I have a black book full of trusted experts who can help.
Do you see yourself here?
Typically, my clients need help with;
Multinationals
Consumer tech expertise for UK and European markets
British Companies
Advertising compliance, partnerships and sponsorship management
SMEs (B2C)
AV, photography, music, retail, bikes and beer
SMEs (B2B)
Marketing support for specialist services, arts and sports rights holders
Universities
Guest lecturing, industry panels and in-house marketing training
Not-For-Profits
Sustainability start-ups, charities and community organisations
Of course, there’s no such thing as a typical client. Here’s a selection of mine.
Marketing challenges I can help with
If you saw yourself above, then maybe I can help. Chances are, I’ve worked on similar challenges during my career, so a simple solution to a big issue might be in easy reach.
Multinationals
- Launching products in the UK and Europe, with clear consumer messaging
- Navigating UK advertising and compliance requirements
- International brands looking to target UK consumers more effectively.
British Companies
- Adopting a customer-first approach to revive demand
- Making bold product claims while staying compliant
- Sponsorship planning and management
- Looking to more effectively use traditional media to target consumers
SMEs (B2C)
- Acting as a plug-in marketing director to build confidence and capability
- Moving beyond social media into paid media
- Customer-first audits to address slow sales or unclear messaging
- Support with photo shoots, working directly with photographers or helping you get more from your existing team
- Rationalising your brand or product offering to improve focus and clarity
SMEs (B2B)
- Identifying and securing the right commercial partners for sponsorship
- Support with ASA challenges and claims
- A client’s-eye view before major pitches
Universities
- Guest lectures and industry insight for students
- Feedback and mentoring for in-house marketing teams
Not-For-Profits
- Non-executive director or trustee support
- Marketing expertise for sustainable and community-led organisations
Why Independent Windsor?
You’ll deal directly with the owner: me. My experience in marketing, and life, will be at your disposal. Over the years I’ve learned:
- Get the thinking right first – then the rest is easy
- Attention to detail – everything needs to match, and work, to impress consumers. If your comms are spot-on, they’ll assume your products are too
- Honesty – if something needs doing, I’ll tell you
- Do only what’s necessary – I aim to be in and out quickly
- Marketing should help sales – it isn’t art, you’ll find that in a gallery
- A loyal ally – who promotes and supports your business