Projects

Since starting Independent Windsor in 2020, I’ve worked with some great people and had the opportunity to broaden my experience. No two projects are the same but the basics, like attention to detail and taking a consumer’s eye view, hold true.

Cambridge Audio

Four year retained consultancy, featuring: restructuring marketing department, defining a product launch process, launching Evo all-in-one, redefining the brand guidelines, mentoring in-house team on photoshoots, clarification of company ethics statement, and refocusing product copy to fit customer needs.

David Bonney really gets marketing. He has this knack for cutting through all the noise and figuring out what a product is actually about, recognising the people who need it and explaining why it matters to them.

Stuart George

Fractional CEO/CFO, ex MD Cambridge Audio

Panasonic

I continue to work with them on diverse projects including: European web copy, press releases, sponsorship negotiation with a world famous chef, ethics/values presentation for third parties, and naming of a personal care range.

Arendal Sound

Norwegian speaker brand, looking to raise its profile. Provided a ‘one day review’ of their online presence, with advice on how to reorder the website, remove the irrelevant and highlight their unique product offering.

What truly sets David apart is his ability to think like a customer. He detaches himself from corporate blind spots, offering a perspective that is both refreshing and impactful.

Tony Stott

Head of Marketing, Arundel Sound

Technics

A series of press ads for new hi-fi models. Copywriting, art direction and media recommendations. Web copy to help promote award winning headphones.

Sportfive

Presentation to sports sponsorship salesforce on expectations and needs of clients. If they understand the client’s needs/pressures, they’ll be even more successful.

Someone who totally believes in the power of brand and how to build equity in it, whilst acknowledging the commercial reality and judgement of having to deliver in the now.

Ash Bendelow

Chief Creative Officer, Sportfive

Hemingway Design

A project to help them better understand the needs of potential sponsors for their placemaking events. Helped to identify potential partners, and to produce bespoke presentations to appeal to them.

MRM

Providing a client’s eye view of their total marketing services operation, with particular focus on MRM’s ‘cashback’ offering.

I have worked with David for many years, first as a client and more recently as a consultant, helping us to incorporate a unique clients’ view into our marketing materials and cashback promotions in particular.

Marc Rigby

MD, Multi Resource Marketing

The Caravan Gallery

I’m helping to find partners to support their unique photographic arts project. Working with the photographic industry and arts scene.

Brunel University

Guest lecturer and member of their Design School’s industry panel. Lectures to undergraduates and masters students on brand, and working with clients. Feedback on students’ final year projects and mentorship.

I've repeatedly hired him to inspire and inform students in various higher education establishments and multiple courses to great effect, with positive responses from tutors and students alike.

Paul Butler

Design School, Brunel University

Windsor Cycle Hub

As a Trustee, I provide free marketing services to this charity that’s dedicated to getting more people on bikes in Windsor. I also volunteer for them most weekends.